Overview
As Tech Chair and Dancer for Rutgers SAPA, I led comprehensive brand identity and digital content creation for the nationally competing dance team — combining creative design, strategic marketing, and video production to elevate the team’s competitive presence. The work spanned strategic Instagram branding with progressive reveal campaigns, merchandise collections, SoundCloud cover art, and cinematic intros and stage visuals produced with professional editing and motion tools.
Client
Rutgers SAPA
Introduction Video Production
Cinematic opening sequences that set the season’s theme and energy. I wrote, storyboarded, directed, and edited these intros to build anticipation before performances and establish the narrative tone on stage and online.
Background Video Production
Designed and produced synchronized visuals that played behind live performances, with each segment tailored to the style and energy of the dance piece. This required layering custom assets, integrating motion graphics, and balancing color, mood, and lighting to amplify choreography and atmosphere.
“Great production with the [background] video, really high quality. It adds to your impact in every segment.”
— Harji Charaia, Legends 2025 Judge
Merchandise
A complete set of uniforms and casual wear designed across 2024–2025. Team pieces prioritize legibility on stage and durability on tour; casual pieces carry the season theme with restrained graphics and consistent typography — over 200 units sold across casual wear.
2025 Team Uniform
Competition Uniform
2025 Crewneck
Casual Wear
2025 T‑Shirt
Casual Wear
2024 Team Uniform
Competition Uniform
2024 Crewneck
Casual Wear2025 Team Uniform
Competition Uniform2025 Crewneck
Casual Wear2025 T‑Shirt
Casual Wear2024 Team Uniform
Competition Uniform2024 Crewneck
Casual Wear2025 Team Uniform
Competition Uniform2025 Crewneck
Casual Wear2025 T‑Shirt
Casual Wear2024 Team Uniform
Competition Uniform2024 Crewneck
Casual Wear
