Rutgers SAPA

RU SAPA is the first Bollywood collegiate dance team in the United States, founded in 1999. My role was to design a visual identity that captured the year’s theme and translated well to the stage. I developed the color palette, social media graphics, and merchandise, aiming to preserve the energy of dance while subtly weaving in our theme: Mad Max: Fury Road.

A complete set of uniforms and casual wear designed across 2024–2025. Team pieces prioritize legibility on stage and durability on tour; casual pieces carry the season theme with restrained graphics and consistent typography—over 200 units sold across casual wear.

Developed and executed strategic Instagram branding for competition seasons, focusing on progressive reveal campaigns that build anticipation without disclosing themes too early.

Themes are central to the reveal experience and generate significant anticipation before official debuts. I implemented carefully timed progression of design elements throughout the feed, building visual intrigue while preserving the surprise element. Despite incorporating distinctive fonts, colors, and design assets, the actual theme was never guessed beforehand by the audience.

Created two custom SoundCloud track covers for the 2025 season, aligned to the Mad Max: Fury Road–inspired theme. Remixed franchise assets into a cohesive visual system, refined for platform legibility and square canvases.