OVERVIEW
As Tech Chair and Dancer for Rutgers SAPA, I led comprehensive brand identity and digital content creation for the nationally competing dance team. This multifaceted role combined creative design, strategic marketing, and video production to elevate the team's competitive presence.
The project encompassed strategic Instagram branding with progressive reveal campaigns, complete merchandise design collections, Soundcloud cover art, and cinematographic video production using professional editing software.
Each element was designed to build anticipation for competition seasons while maintaining brand consistency across all digital and physical touchpoints.
VIDEO PRODUCTION
Introduction Videos
Wrote, storyboarded, directed, and edited multi-year cinematic openings for the 2024 and 2025 competition seasons, setting the theme and narrative tone for each performance. These short films introduced the concept, built anticipation, and elevated the team's stage presence.
Background Videos
Designed and produced synchronized visuals that played behind live performances, with each segment tailored to the style and energy of the dance piece. This required layering custom assets, integrating motion graphics, and balancing color, mood, and lighting to amplify choreography and atmosphere.
"Great production with the [background] video, really high quality. It adds to your impact in every segment."
— Harji Charaia, Legends 2025 Judge
