Overview
U&I Studios is a comprehensive visual identity and video production project for an immigration interview series. The project focuses on creating authentic, emotionally resonant branding that honors the personal stories of people building new lives in America.
From logo design to video editing, every element was crafted to reflect the human experience of immigration while maintaining professional standards for interview content distribution and audience engagement.
Client
U&I Studios
Channel Identity
I developed a comprehensive visual identity system that captures the essence of personal immigration stories through a scrapbook-like aesthetic. This nostalgic approach creates an intimate connection to memories and personal narratives, using layered textures and handcrafted elements that honor the human stories being shared.
The scrapbook aesthetic extends to the custom introduction animation created in After Effects, featuring original assets and a personally composed audio track. This cohesive approach reinforces the intimate, memory-driven brand identity across all interview episodes and thumbnails.
Post‑Production
Working within budget constraints and 1080p green screen footage presented significant technical challenges that required creative problem‑solving throughout the production process.
To overcome environmental limitations, I created custom environments in Blender, designing and utilizing 3D assets to build immersive backgrounds that elevated the production value within the technical constraints of the available footage.
