Victory In Volumes
Brand identity and website for a nonprofit bringing communities together in support of women's health and well-being.
Client
Victory In Volumes
Role
Overview
Victory in Volumes is a non-profit that exists to bring communities together in support of women's health and well-being. I led the organization's brand identity from start to finish, developing the logo, color palette, and an overall visual system used across all platforms.
I also built a website to increase engagement, drive donations, and enable users to sign up for events where proceeds support a selected cause.
Logo Design
The outer silhouette blends a leaf and a flame, bringing together healing and growth with a sense of energy and action. Inside, a central stem branches outward like veins to represent collective voices spreading through the community and turning awareness into real impact.
Warm gold set against deep maroon adds both strength and warmth, reinforcing a supportive presence that aligns with Victory in Volumes' mission to advance women's health and well-being.
Color Palette
The palette balances warmth and professionalism, with deep maroon conveying strength and gold representing hope. Neutral cream and teal provide flexibility across digital and print applications.
Website Design
The website is designed to be simple and easy to navigate, making it effortless for visitors to donate, stay up to date on upcoming events, and subscribe to the newsletter.
Consistent with the Victory in Volumes color palette, it introduces the organization's mission clearly and guides users toward meaningful calls to action that support the cause.
